So you’ve decided it’s time to invest in a new website. You want to give your new business a fighting chance with a website and an online store. Maybe you want to take your existing business to the next level but your current site is outdated and runs slowly, and your written content and images are irrelevant and old. Either way, there’s no doubt that your web designer has asked you about your website content.
Will you write your own web content? Or Would you like an astronomical quote for professionally written website content?
Unless you fancy yourself as an aspiring novelist, to write your website content, albeit for your own business, it is no easy task. Your content must be free of typos and grammatical errors if you are to build credibility. Content must be well written, clear and concise and ultimately enable readers to navigate your website with ease. Good content should engage your visitors and hold their attention. Content that is informative and answers your viewer’s questions provides real value, promotes your business and your industry, and encourages communication.
Write It Yourself Or Outsource To A Professional
Many industries are highly competitive, and great content can help your company and your website stand out from your competitors. Informative, high-quality content builds trust in your company, creates brand awareness and should establish you as an industry figure. Trust and reputation is an essential component of sales generation and the better your repute, the better your sales are likely to be. Well written content will develop trust and stimulate sales, so can you risk not engaging a professional copywriter to write your website content?
If you are in the process of deciding whether to have a go at writing your content I have a couple of questions for you to contemplate:
- Are you confident in your writing ability?
- Do you have the time to write your content?
- Do you know how to make your website more visible to search engines?
- Do you understand keyword density?
If you answered no to two or more of these questions you could do your business a serious disservice by attempting to write your copy yourself. You want your viewers to see you as an authority in your industry. You need your readers to have confidence in your services and to want to buy your products. Ultimately, how much spare time do you have on your hands to write eight pages of web content? By engaging a professional copywriter you save, time, resources and your energy and patience. It’s too great a risk to take to contemplate writing your own content, and our advice is to hand it over to the professionals and focus on what you do best, driving sales at the helm.